We turn strategy into
tailored design solutions.

01.

Strategy.

We research the company’s context, business, audiences and culture. We gather and analyze qualitative and quantitative data to identify patterns, needs and opportunities that help us define the strategic direction of the project. We clarify objectives, align stakeholders and define priorities and a roadmap to move forward with focus. We turn complexity into clear decisions for the brand, communications and overall experience.

Brand Strategy and Positioning
Project Strategy
Audience & Market Research
Strategic Roadmap definition
Strategic Workshops
Analytical Strategy
Objective Optimization Strategy

02.

Branding.

We see brands as living systems, designed for a world in motion. We define them from their strategic core through to their verbal and visual identity, and the way they move and behave. We build distinctive brand languages that turn meaning into expression, adapting coherently across every touchpoint. Our goal is to create recognizable brands, built to grow and evolve over time while staying relevant across audiences, markets and contexts.

Brand Strategy
Brand Architecture
Brand Narrative
Verbal Identity
Visual Identity
Motion & behavior
Brand Activation
Brand Systems

03.

Design.

We shape the brand across every touchpoint, translating strategy and identity into coherent, intuitive and relevant experiences, bringing it to life through strategy, creativity and design with a motion-minded approach from the start to create systems built to perform, adapt, grow and evolve.

Brand Identity
Brand Systems
Motion Design
Webs, Apps, Microsites
Digital Product
Experience Design
Campaign & Event Identity

04.

Technology.

Technology is an essential part of the brand experience. We define the digital solutions that make sense for each project and support their implementation, ensuring that technical decisions serve strategic, functional and business objectives.

Full-Stack Development
Creative Frontend
Component library & design systems
Innovative Technologies & AI

05.

Content.

We turn brand narrative into a clear editorial and visual framework: what to say, how to say it and how it should look. We define the messaging architecture and art direction that bring the brand system into every piece of content, ensuring that everything speaks with one consistent voice and visual language.

Messaging Architecture
Editorial Strategy & Implementation
Content Art Direction
Photography & video
3D & Illustration
Motion Content
Content Frameworks
UX Writing & Copywriting
Content Campaign

Why Plastic.

01. Boutique Agency

Every project is important and has a senior hands-on team. No unnecessary layers.

02. Strategic Partner

We take the time to understand your business and market, and work towards your goals as if they were our own.

03. Strategy First

Strategy sets the direction. Creativity brings it to life. The result is work with purpose, impact and the power to be memorable.

04. Digital DNA

We are the first digital generation, and have grown up in new and constantly evolving environments. We create motion-minded brands from the outset, building systems that work, endure and are ready to grow.