Barcelona School of Management.

Strategic design for the company's digital transformation.
Barcelona School of Management. Strategic design for the company's digital transformation.

What we do

Strategic Design
Product Design


UPF-BSM is the management school at Pompeu Fabra University. In the midst of a process of digital transformation and consolidation, the project's primary need was to adapt its new branding to the digital environment, with the main focus being on aligning the School's level of excellence with its digital positioning, primarily reflected in its corporate website. Along with this need, our main objective was to develop an accessible narrative and website structure that helps and contextualizes the user throughout navigation.

BSM branding applied to different digital formats.
BSM new branding applied on website.
Design of the corporate website for BSM.
Strategic design for the company's digital transformation.
Design approach.
Work on the creation of a digital language to enhance flows and position the brand. There was nothing, we had to do everything from a new brand and we had to design all the digital language. Focused on objectives and positioning.
BSM Product Design.
Woman working on the digital language for positioning the BSM Brand.
Corporate elements of the BSM Brand.
system and scalability.
Flexible and component-based design system where all components have been programmed in order to scale the project and adjust to new needs.
Design program sections for BSM website.
Design of the BSM web searcher in mobile format.
Design of the BSM web menu in mobile format.
Home UI Design for the Corporate BSM digital platform.
Filters on page for the BSM Website.
UI design modules of different programs for the BSM digital platform.

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