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Hitachi Digital Brand Ecosystem.

©2022
Digital branding system for the industrial giant.
Hitachi Digital Brand Ecosystem. Digital branding system for the industrial giant.

What we do

Strategic Design
Branding
Product Design
Consultancy

Overview

We joined the rebranding project to design the company's digital branding system. A cross-cutting and flexible system was designed, whose fundamentals and rules were adapted to other company brands. The Digital Brand Foundations and the digital brand architecture were defined at the beginning of the project, forming the basis of the basic brand rules in the digital environment and tips for their application. A Design System was developed to facilitate brand consistency and digital development for the different company stakeholders. A digital Brand Center was also built to facilitate brand implementation in different teams in more than 25 countries.

Blonde woman comfortably seated on a sofa while enjoying a cup of coffee and leisurely browsing web content on a tablet.
Designing the framework
A brand's web project showcasing content in various responsive formats.
DESIGNING A FRAMEWORK.
Digital systematization of brand elements for different applications. Design of cross-cutting and flexible solutions.
Digital systematization of brand elements for different applications.
Sinuous shapes in the sand abstractly resembling a system.
A brand's web project showcasing content in various mobile-format.
Mobile-format content for the brand toolkit.
Brand content example in mobile format.
Brand content example in mobile format.
Wireframe creation process.
Slider with image of a woman holding a coffee cup featuring brand corporate elements.
Web slider functionality for displaying different images with directional arrows.
Website header with Title and air conditioning image.
Examples of best practices for applying the brand style guide.
Tori gate, Japan's sacred archway
The design system.
Conceptualization and development of a flexible corporate Design System, adaptable to other company brands, with basic UI components and also a Design kit with reusable elements and templates to be applied generally.
THE BRAND CENTER.
Creation of the Brand Center, a platform aimed at unifying access to information and brand elements, unifying messages, ensuring consistency in their application and facilitating understanding by stakeholders in all markets.
Brand Toolkit homepage.
Different sizes for Call to action components. Definition of the different hexadecimal colors defined in the digital ecosystem. Contact Form component.
Different Categories.

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