We joined the rebranding project to design the company's digital branding system. A cross-cutting and flexible system was designed, whose fundamentals and rules were adapted to other company brands. The Digital Brand Foundations and the digital brand architecture were defined at the beginning of the project, forming the basis of the basic brand rules in the digital environment and tips for their application. A Design System was developed to facilitate brand consistency and digital development for the different company stakeholders. A digital Brand Center was also built to facilitate brand implementation in different teams in more than 25 countries.