Hyundai. Digital experience design.

Designing the visual concept and digital experience for the brand's annual convention.

What we do

Strategic Design
Research
Branding
Consultancy

Overview

Every year, Hyundai Spain brings its team together for a convention that goes far beyond a simple gathering. It’s a space to align strategies, reinforce company culture, and most importantly, inspire. And that’s where we came in. The challenge wasn’t just to create an attractive visual identity or develop a functional digital platform. We needed to craft an experience—something that didn’t just inform but made people feel. Something that connected attendees to the purpose of the event before, during, and after. We knew that a visually appealing website wouldn’t be enough. We had to design an immersive digital environment that invited action. One that made every visitor not just stop by but truly want to be part of it.

Mockup of the Hyundai corporate event landing page displayed on a smartphone, showcasing the event’s branding and modern web design.

From Event to Immersive Journey

From the very beginning, we knew the visual identity had to strike a balance between two key elements: staying true to Hyundai’s essence while giving the event its own unique character. Following the brand guidelines wasn’t enough—we needed to translate the energy, dynamism, and vision of the convention into a distinct visual language. We chose an approach that combined Hyundai’s solidity and modernity with a more vibrant aesthetic, where animation and interaction took center stage. Colors, typography, and graphic elements were used strategically to reinforce visual hierarchy and guide the user through the experience.

We developed a flexible creative system, ready to adapt consistently across different formats and event needs. Every piece of the digital environment was aligned, reinforcing the perception of a structured, innovative event that remained true to the brand’s identity. The convention wasn’t just a gathering—it was a statement of intent, and its visual language needed to reflect that.

An Event That Started Before It Started

Design wasn’t just about aesthetics. Every element of the pre-event website was crafted to maximize conversion and drive engagement well before the event took place. From information architecture to user interaction, everything had a clear purpose: turning curiosity into action.The digital journey, developed as a one-page experience, was optimized to guide users intuitively. We didn’t want a simple informational page with a registration button: we wanted a progressive journey where each section sparked interest and reinforced the decision to sign up. Subtle animations, smooth transitions, and microinteractions added a sense of dynamism and modernity, keeping users engaged and making them feel part of the experience.

The UX was designed to eliminate friction: a streamlined registration process, strategically placed calls to action, and persuasive copywriting that connected with users both rationally and emotionally. The entire digital flow followed a clear, efficient logic that prioritized the user experience and encouraged intuitive navigation. Structure, content hierarchy, and conversion points were carefully crafted to naturally lead users toward registration, without dead ends or distractions. The result was a platform that didn’t just inform about the event, but built anticipation and ensured active participation from the very first click.

Hyundai-branded tote bag featuring the event visual identity designed by Plastic Design for the corporate event, applied across all event materials.

Hub Post-convention

The day of the event was a high point, but the experience didn’t end there. To extend its impact beyond the in-person gathering, we designed a post-event platform that served as a digital hub where attendees could revisit key content and access relevant materials. This wasn’t just an archive. It was conceived as a digital experience that allowed users to rewatch standout talks, explore videos, download resources, and relive the most meaningful moments of the convention.

Our goal was simple: to make all the value generated during the event easily accessible, clearly structured and fully aligned with the design and storytelling developed earlier. A natural extension of the experience, closing the loop and reinforcing the event’s key messages. It ensured the experience lived on, giving attendees a way to reconnect with the insights and inspiration long after the day itself.

Design.
Strategy.
Conversion.

This strategic, experience-driven approach delivered tangible results:

→       A significant increase in the pre-event website’s conversion rate compared to previous editions, with more attendees completing their registration quickly, clearly, and without friction.

→       A smooth, optimized navigation experience, with a high percentage of users completing the process without drop-offs or errors.

→       Elevated interaction time, showing that users weren’t just visiting the site, they were actively exploring its content and engaging with the experience.

→       A notable reduction in attendee inquiries and issues, thanks to a website that centralized all relevant information in a clear and accessible way. This allowed the organizing teams to focus on what truly mattered, freeing them from repetitive tasks and improving overall event management efficiency.

→       A high-retention post-event hub that enabled users to revisit key content and extended the value of the event beyond the physical day.

Beyond the numbers, what we achieved was proof that digital design is not just about aesthetics, it’s a strategic tool that can simplify processes, reduce friction, and amplify the real impact of an event.

Mockup of Hyundai's corporate event landing page displayed on a smartphone.

Close-up of a Hyundai car’s red LED taillight, reflecting the futuristic aesthetic of the corporate event’s visual identity.

What We Can Do for You

If your team is preparing an event—internal or external—we can help you:

→    Define a digital layer that elevates the experience
→    Create a seamless registration and user flow
→    Develop an identity that makes your event feel unique
→    Deliver a landing that not only informs, but excites

Because great events don’t start when the lights go up.
They start the moment someone lands on your site.