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Massimo Dutti.

©2019
Redesigning the purchase experience.
Massimo Dutti. Redesigning the purchase experience.

What we do

Strategic Design
Product Design
Branding
Consultancy

Overview

The project aims to optimize the purchasing funnel and create a shopping experience that is in line with brand positioning: Excellence, detail and dedication to service. The strategy phase of the project has established the phases and processes to be carried out to ensure the achievement of the main objectives. We are dealing with primary processes, data measurement and analysis, qualitative and quantitative research, UX design and UX Writing, the definition of Look and Feel and visual design, perception analysis and performance monitoring.

Massimo Dutti mobile app design.
Model wearing neutral Massimo Dutti  clothing.
Screens of the product design for Massimo Dutti app.
Optimizing the Shopping funnel.
The project strategy.
Initial project consultancy focused on studying the current situation and results of the product and outlining a strategy where all project phases and processes are geared towards achieving the product's objectives.
Screens defining the design strategy for the checkout funnel of the Massimo Dutti App.
Screens defining the design strategy for the checkout funnel of the Massimo Dutti App.
Design of the purchase process that the user must follow.
Screen of the product design app for Massimo Dutti.
Model wearing neutral Massimo Dutti  clothing.
Observation and analysis.
What is the starting point?
The project started with an audit of the current product that includes a strategy for measuring, monitoring and analysing the results of current use.
User creating an account in the app designed for Massimo Dutti.
User Experience design process for the Massimo Dutti app.
listening to users.
The research.
The product audit includes a quantitative research phase related to current use, including surveys and user testing on prototype flows and focused on improving the performance of key interactions.
Screens of different app interfaces designed for Massimo Dutti.
Model wearing plain Massimo Dutti dress.
Brand and core values.
The project's strategic objective is to communicate the brand positioning and the most aspirational aspect during navigation. We conducted qualitative research with users and clients and worked on aligning the visual, animation and communication approach with the objective of transmitting intangible brand values.
Model wearing Massimo Dutti clothing.
UI design for the checkout funnel.

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