How can Iberia Cards improve customer satisfaction and boost app ratings to enhance brand image among consumers?
Iberia Cards is the issuer of credit cards linked to Iberia's loyalty program, Iberia Plus. They offer a comprehensive range of credit cards to cater to the needs of all customer segments, including families, small and medium-sized businesses, large corporations, and private institutions. These credit cards are marketed by Banco Santander and Iberia, giving Iberia Cards wide coverage and a growing customer base.
Iberia Cards reached out to us with an exciting challenge: a complete redesign of their mobile app. They were looking to improve the overall user experience, boost user ratings of the app, and give their brand a fresh, new look through improved branding within the application.