Our Success Stories
Tech Innovation for Effective Healthcare
The healthcare field has undergone an unprecedented transformation in recent years, ushering in an era where technological innovation and digital solutions have become fundamental pillars. This radical shift has not only revolutionised how healthcare is delivered but has also redefined the relationship between healthcare professionals and patients.
The constant evolution of the healthcare sector has been propelled by a series of interconnected factors: from cutting-edge technological advancements to the growing need to enhance operational efficiency and the quality of care. The adoption of new technologies such as artificial intelligence, the Internet of Things (IoT), telemedicine, and data analytics has allowed for a significant improvement in the diagnosis, treatment, and monitoring of diseases.
In this article, we want to share our journey and expertise in implementing innovative projects in the healthcare sector. We will explore specific examples of solutions implemented for prominent clients like Siemens Healthineers, Synlab, and Labor Team, highlighting how these initiatives have transformed the way our clients address various challenges in the healthcare realm.
Success Story #1
MySynlab - Optimising Access to Medical Data
The Challenge: Synlab, a leading laboratory recognised for its innovation in the biomedical field and pioneers in PCR testing in Europe, aimed to enhance accessibility and efficiency in delivering biomedical results to Synlab's patients. The challenge lay in the difficulty of obtaining these data, limiting the optimization of their potential, thereby affecting medical decision-making and response agility.
How We Solved It: We developed MySynlab, a secure and agile digital platform. We implemented advanced technologies that allowed healthcare professionals and patients to instantly and securely access Synlab-validated biomedical test results. Additionally, the platform facilitated the visualisation of past biological prescriptions, providing an automatic archive of each patient's result history. To enhance the experience and efficiency, we introduced a customer service chat powered by artificial intelligence (AI) for personalised assistance. Alongside this, an online store was integrated into the platform, enabling the easy and efficient procurement of laboratory supplies.
Results and Benefits: MySynlab successfully reduced result delivery times by 40-50%, empowering healthcare professionals to make data-driven decisions in real-time. Access to previous results improved the contextualization and monitoring of patient health. Furthermore, the availability of an online laboratory supply store enhanced efficiency in acquiring biomedical supplies. The AI-powered customer service chat improved the customer service experience, providing quick and accurate assistance to users.
Success Story #2
Siemens Healthineers - Exclusive Platform for Healthcare Professionals
The Challenge: Siemens Healthineers challenged us to create an innovative platform tailored for healthcare professionals. The goal was to provide high-quality content crafted by experts in the health industry, aiming to build a robust community in this sector. Simultaneously, they sought to gather precise and detailed user data to enhance the customer experience and boost the performance of their data model.
How We Tackled It: We crafted an exclusive platform that enabled healthcare professionals to access events through digital passes and consume content tailored to their interests. Additionally, we designed an internal content management platform, streamlining the agile generation of event pages and the creation of quality content backed by AI. To further feed and enrich Siemens Healthineers' data model, we integrated a Single Sign-On (SSO) system, activating users and segmenting them according to the company's data model parameters.
Results and Benefits: This platform is expected to foster interaction among healthcare professionals, allowing the collection of more precise and detailed data on their preferences and needs. The substantial improvement in user experience and the increased active participation in the medical community will contribute to feeding and enriching Siemens Healthineers' data model. Furthermore, the SSO implementation streamlines user activation and segmentation based on the data model, providing valuable insights to strategically guide the company's future products and services.
Success Story #3
Optimising Medical Test Selection
The Challenge: Our client, a prominent healthcare service provider, approached us with a unique challenge: to develop a specialised platform catering to the specific needs of physicians in their quest for medical tests. While we can't disclose the brand name, we want to share the transformative impact our solution has had on streamlining the medical test selection process for healthcare professionals.
How We Tackled It: We crafted a user interface that simplifies the search, providing immediate access to necessary information. Additionally, we introduced an intelligent suggestion system that tailors recommendations to the physician's specialty and patient information, delivering more relevant suggestions. Result presentation was significantly enhanced to allow for a more efficient evaluation, and we facilitated management by enabling physicians to easily add tests to personalised lists. These adaptive solutions not only optimise efficiency in test selection but also elevate the user experience significantly.
Results and Benefits: The new search interface is estimated to have reduced selection times by 30%, enabling healthcare professionals to access required information more quickly and efficiently. The personalised suggestion system demonstrated a 25% increase in recommendation accuracy, enhancing the relevance of proposed tests. Streamlining management through personalised lists resulted in a 20% reduction in time spent organising selected tests.
Success Story #4
Disposan: Optimising the Global Medical Shopping Experience
The Challenge: Disposan, a leading company in the international sale of medical supplies, faced the challenge of renewing its online presence and completely redesigning its sales platform. The goal was clear: to reach a broader audience, simplify access to products, and improve customer service, all while maintaining clarity in communicating technical services to non-specialised users.
How We Tackled It: We kicked off the project with a complete brand refresh, creating a new logo and adjusting corporate colours for a fresh and appealing look. We delved into creating a new visual style for product images, coordinating photoshoots to reflect the brand's new approach. The resulting corporate website was designed to clearly and easily communicate Disposan's mission and services, even for non-technical users.
The restructuring of the online store architecture was at the heart of the transformation. We redesigned the product access system, significantly simplifying the browsing and purchasing experience. Simultaneously, we tackled the challenge of redesigning the customer service chat to optimise efficiency, enhancing the user experience and saving valuable time for our client.
Results and Benefits: The new brand image and revitalised e-commerce platform propelled Disposan to new horizons, effectively connecting with a broader audience. The restructuring of the online store not only improved accessibility but also increased efficiency in purchasing decision-making. The redesign of the customer service chat generated significant time and resource savings, showcasing effectiveness and service quality. Overall, Disposan's transformation has modernised its online presence and elevated customer satisfaction and operational efficiency.
Continuous technological advancement, coupled with a profound understanding of sector needs, has empowered us to overcome challenges, optimise processes, and deliver solutions that are not only cutting-edge but also accessible to all. The introduction of artificial intelligence, the restructuring of online platforms, and ongoing improvement in user experience are just the beginning of a journey that promises to continue transforming healthcare.
Looking ahead, it is evident that technological innovation will play a central role in the ongoing evolution of the healthcare sector. By adopting and adapting these solutions, we are enhancing efficiency and the quality of care and paving the way toward a future where healthcare is more accessible, personalised, and effective for everyone.
Understanding the crucial need to back the healthcare sector in the digital era, and aligning with our dedication to innovation, we've forged a strategic partnership with Barcelona Health Hub.
Explore the Possibilities of your digital project by booking a Discovery Session
Discovery Sessions are complimentary individual sessions designed to understand the needs of your digital project and the challenges your organisation is facing. During these sessions, we will conduct an initial analysis of the situation and outline the first steps towards a customised solution to help you achieve your business goals.
