Hitachi Brand Center.

We initiated the project with in-depth stakeholder interviews and audits of existing brand materials. These sessions included key internal departments across marketing, communications, IT, and regional leadership. This informed the development of a comprehensive strategy that prioritized user roles, access hierarchies, content categorization, platform security and global alignment.

The platform was designed to support users across 30+ countries. The design focused on intuitive navigation, ensuring users could effortlessly locate and utilize resources pertinent to their roles. Responsive design principles were employed to guarantee accessibility across devices.

Implementing RBAC ensured that internal teams and external partners accessed only the materials relevant to their role or clearance level. Admin permissions were distributed across global and regional teams, enabling decentralized content control while maintaining overall governance, enhancing security and reducing information overload.

The Brand Center was integrated with JCH’s Microsoft-based Single Sign-On (SSO) infrastructure, facilitating easy access using corporate credentials while maintaining stringent security protocols.

Beyond building the platform, we defined JCH’s digital brand architecture and communication standards. We translated abstract principles into practical tools: templates, tone of voice guidelines, internal newsletters, presentation formats, and imagery standards, all tailored to diverse stakeholders. As part of the CMS, we also introduced AI-powered writing assistance to help internal teams craft content aligned with brand voice—reinforcing consistency even in decentralized communication scenarios.

The implementation of the JCH Brand Center marked a significant turning point in how the company manages, communicates, and protects its brand identity on a global scale.

Internally, teams gained autonomy and efficiency. Marketing, product, and internal communications departments experienced a clear reduction in time spent searching for or requesting assets. With all brand materials consolidated, validated, and categorized by user role, employees gained autonomy and confidence in the tools at their disposal. This not only accelerated day-to-day operations but also reduced dependency on brand managers and design teams for minor requests — freeing up valuable resources and reinforcing a culture of brand ownership across the organization.

Externally, agencies and partners onboarded more easily and aligned faster with JCH’s visual and strategic language. Standardized templates, pre-approved messaging, and curated resources enabled them to deliver campaigns and materials that reflected the company’s identity accurately — regardless of geography or market. The platform eliminated common inconsistencies and ensured that every expression of the brand, from recruitment banners to investor presentations, spoke with one voice.

Beyond operational efficiency, the Brand Center became a strategic asset and cultural anchor. It formalized the company's branding practices and helped embed them into daily workflows, acting as both a reference hub and a learning tool. For new hires, it served as a fast-track onboarding environment into the brand; for leadership, it offered reassurance that the company’s image was being maintained globally with rigor, adaptability, and coherence.

Most importantly, the platform became a cultural anchor. It reinforced JCH’s commitment to coherence, transparency, and excellence — transforming branding from a set of rules into a shared responsibility and a source of pride.