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Conneting professionals in retail industry.
Sträbe. Conneting professionals in retail industry.

What we do

Strategic Design
Product Design


Sträbe is a platform aimed at professionals in the retail industry. Through Strabe you can find and get in touch with other professionals, draw inspiration for different projects and build a community of specialists from which to nurture, develop synergies and expand your network of contacts.

Set of images defining the design system established for Strabe retail industry platform.
Strategy. Research. Design. Branding.
Strategy. Research. Design. Branding.
The product design strategy begins with the design of an MVP with which you can gather relevant information to improve the product throughout the next stages. The definition and conceptualization of the product MVP starts with the research stage, including workshops with stakeholders, an in-depth analysis of the sector and its context, analyses of users and their needs through interviews, and validations and tests with users and influencers in the sector. The insights obtained during this process of research and analysis carve out the roadmap for product development, the definition and refinement of the features and the usability, as well as the definition and development of the product branding.
Strabe user-friendly homepage.
Design page of outstanding available projects for Strabe website.
User-friendly project homepage.
Curated content.
During the research process we detected that, both for the stakeholders and the different types of platform users, the quality of the contents was the key to the product. Therefore, the Home and the featured galleries allow Strabe to curate and recommend quality content to inspire and incentivize platform users.
Content gallery interface design for platform users.
User interface design for the magazine section.
Dynamic text module with the different types of users that are part of the community.
Discover projects to draw inspiration from by category and keywords.
Strabe Detail page interface design, applying branding design.
User interface design examples for Strabe website.
Find other professionals.
Iconography defined for Strabe's Design System.
Screens of a profile user app design.
Colored furniture: type of product to be offered by a user on the Strabe platform.
Screens of the search page layout.
Screens of the user interface website on a mobile phone.
A simple tool to create pleasant portfolios.
Strabe's design system applied to the visual design of the
Components of the design system defined for the Strabe website.
Portfolio and project creation in an intuitive way.
Contents are key to generate engagement with and recurrence to the product. That is the reason why the product aims at facilitating the creation and publication of portfolios and projects for users. The goal is to create a straightforward and intuitive project editor to incentivize its use, creating a system of edition completely flexible which can adapt to the publication needs of all users and projects.
The system.
Set of components created for the Strabe design system.
The MVP frontend design and layout are devised to generate a sustainable system which allows for adapting and escalating the product quickly and optimally according to the results obtained during the various kick-off cycles, as well as business needs. In order to do this we created a design system based on tokens, and Figma and Vue.js components, which allowed for the scalability of the product and ensured an optimal performance in all devices.
A brand taking shape.
Corporate posters and icons on brick wall showcasing some Strabe brand identity elements.
The brand design started with a process of conceptualization and definition of the principles, values and goals of the product; based on these, we worked on the brand personality and design. The conceptual and visual definition of the brand was validated with users and influencers in the initial stages of product design.
Different elements that make up the Design system created for Strabe.
Brand logo designed for strabe in positive and negative versions.
Implementation of the brand elements defined for strabe in merchandising.
Implementation of the brand elements defined for strabe in merchandising.
Example of merchandising implementing the brand branding defined for Strabe.
Visual design graphically representing the benefits of the brand.
Visual design graphically representing the benefits of the brand.
Visual design graphically representing the benefits of the brand.
et of posters on the wall of visual designs that show the benefits for the brand.
Implementation of the visual identity on a tote bag.
Implementation of the visual identity on a tote bag.
Implementation of the visual identity on Lanyard.

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